You can use any flavor cake and any color candy coating to make these cake pops.
If you find your candy coating a little too thick, you can stir in a few drops of vegetable oil at a time until you get your desired consistency.
Bake your cake according to the box instructions and set aside to cool completely. Prep your sprinkles and edible decorations by putting them into small bowls and plates.
Meanwhile, to make 1 toothpick heart arrow: unroll a fruit roll and cut off a 1-inch square. Fold the square in half and cut out half a heart. Unfold the whole heart. Repeat this to make another heart. Cut 2 fletchings (the feathers on the other end of the arrow) as shown in the photo.
Place a toothpick on top of 1 heart at one end, and on top of 1 fletching on the other end. Place the remaining heart over the first and the remaining fletching over the first as shown in the photo. Gently press the hearts and fletchings together. Using kitchen shears, cut the toothpick arrow in half.
Crumble the cake finely into a bowl. Discard any hard edging of the cake that does not crumble neatly. Spoon in 1/2 - 3/4 of the can of frosting and use your hands to mix the frosting thoroughly into the cake.
Using your hands, scoop out a small portion of the cake and roll it into a ball. Shape the ball into a heart and place it on a parchment lined baking sheet. Once all the cake is shaped into hearts, place the cookie sheet into the freezer for 15 minutes. After that time, transfer to the refrigerator.
Pour the candy coating into a microwave safe bowl and microwave at 50% power for 40-second intervals. Stir after each 40-second interval, being careful not to overheat the candy coating. When there are only a few lumps left, stir the coating until it is melted and smooth.
Remove 3 or 4 heart cakes from the refrigerator at a time to dip. Dip the end of a lollipop stick into the coating, and then insert it into the bottom of the heart cake. Dip the heart into the coating, submerging the cake completely. Do not swirl the cake pop or the cake will come apart into the bowl. Let any extra coating drip back into the bowl.
Before the candy coating dries, decorate the heart cake pop with sprinkles and edible decorations. Insert the heart half of the arrow into the top right side of the cake pop, and the fletching end of the arrow into the bottom left side of the cake pop. Insert the stick end of the cake pop into a brick of styrofoam to let dry.